AEO CONTENT BRIEF TEMPLATE aeocontentbrief.com Copy this into Google Docs, Notion, or Excel and fill one out per page, top to bottom, before any writing starts. 1. Primary keyword: 2. Secondary keywords: 3. Search intent: 4. Target audience: 5. Working title: 6. Meta title: 7. Meta description: 8. URL slug: 9. Target word count: 10. H2 and H3 heading outline: 11. Talking points per section: 12. Internal links: 13. External links: 14. Competitor URLs to beat: 15. Competitor gaps to fill: 16. Brand voice notes: 17. Call to action: 18. FAQ and PAA questions to answer: Tip: research the keyword, read the top-ranking pages, note their gaps, then fill every field. Or generate the whole brief from one keyword at aeocontentbrief.com/content-brief-generator for $14.99, one time.